Hi, I'm Freedom Emmanuel Obanijesu

Chief Marketing Officer · Hyphen Connect AI

Dec 2025 – Present

United Kingdom (Remote)

The challenge: Early-stage AI company entering a crowded global market with no established content engine or brand positioning.

• Architected AI-assisted content workflows from scratch, reducing campaign production time by 60% and enabling weekly multi-channel publishing at scale.
• Built and launched full-funnel marketing systems spanning awareness, nurturing, and conversion, driving consistent month-on-month pipeline growth from near zero.
• Repositioned the brand narrative around practical AI transformation for businesses, increasing audience engagement and establishing credibility in the AI sector.
• Designed automated email and funnel sequences that reduced manual marketing effort by 40% while maintaining personalised audience touchpoints.
• Led cross-channel growth strategy across LinkedIn, content marketing, and paid channels, growing brand visibility and inbound lead flow within the first quarter.

Growth & Acquisition Lead · Vendoor Africa

Nov 2025 – Present

Lagos, Nigeria

The challenge: Platform facing audience stagnation and weak digital visibility with no structured acquisition system in place.

• Designed and executed a multi-channel customer acquisition strategy that improved new user sign-ups and platform engagement within the first 90 days of joining.
• Built structured lead nurturing workflows and conversion-optimised landing sequences, improving the platform's ability to move prospects from awareness to action.
• Strengthened digital visibility through targeted content campaigns and SEO-aligned positioning, growing organic reach and reducing reliance on paid acquisition alone.
• Introduced growth marketing frameworks including A/B testing and funnel analytics, creating a data-led foundation for sustained audience and revenue growth.

Digital Marketing Strategist · Swiftly Autostore (Swires Technologies)

Oct 2024 – Present

Lagos, Nigeria

The challenge: E-commerce brand running scattered ads with no cohesive strategy, leading to high acquisition costs and inconsistent revenue performance.

• Designed and managed integrated ad campaigns across Meta, Google, Instagram, and TikTok, consolidating spend into a single performance-driven strategy that improved sales conversion rates.
• Conducted deep audience research and competitor analysis to sharpen targeting, reducing cost-per-acquisition while safely scaling total ad budget.
• Identified emerging high-demand product trends through market intelligence, informing inventory decisions and aligning campaign focus with real consumer demand.
• Introduced performance tracking and campaign reporting systems, giving leadership clear visibility into ROI and enabling faster, smarter budget decisions.

Head of Sales & Marketing / Business Development Associate · Newton Academy

Mar 2024 – Present

Nigeria

The challenge: Growing education brand with no formal sales structure or scalable marketing engine to support enrolment targets.

• Built and led end-to-end sales and marketing operations, introducing structured pipelines, lead scoring, and conversion tracking that consistently hit monthly enrolment targets.
• Developed strategic partnerships and referral networks with corporate clients and community influencers, expanding the academy's market reach beyond organic channels.
• Created targeted content campaigns and paid acquisition funnels across social media, driving qualified lead generation and shortening the enrolment sales cycle.
• Trained and mentored the sales team on consultative selling techniques, improving individual conversion rates and ensuring a consistent, professional buyer experience.

Growth & Sales Strategist · WAF Institute

Mar 2022 – Present

Nigeria

The challenge: FinTech education institute struggling to penetrate underserved market segments and convert interest into paying clients at scale.

• Developed and executed targeted campaigns connecting individuals and SMEs with financial education solutions, building a consistent inbound lead pipeline across multiple channels.
• Built and managed a portfolio of long-term client relationships and referral partnerships, creating recurring revenue streams that reduced dependence on cold outreach.
• Positioned WAF Institute as a trusted voice in fintech education through thought leadership content and community engagement, improving brand authority and audience trust.
• Collaborated with the product team to align marketing messaging with client pain points, improving offer-market fit and increasing campaign conversion rates.

Marketing & Sales Associate · The Growth Hub

Dec 2024 – Present

Akure, Ondo State

• Created and managed content across social media, email, and paid advertising channels, promoting training programmes and co-working services to targeted audiences.
• Generated new business opportunities through strategic outreach and community relationship-building, consistently achieving and exceeding monthly revenue targets.
• Analysed sales metrics and campaign performance data to continuously refine strategy, reducing wasted spend and improving conversion rates on lead generation activities.

Sales & Marketing Specialist · iCredence Concept

Nov 2021 – Present

Nigeria

• Drove sustained sales growth through innovative campaigns that spoke directly to audience financial aspirations, building strong emotional connection and brand loyalty.
• Identified and pursued new market opportunities, developing tailored outreach strategies that expanded iCredence's client base and increased average deal value.
• Built and maintained key client and partner relationships, generating referral pipelines and repeat business that contributed to long-term revenue stability.

Digital Literacy Trainer · MindThe_GapNg x NITDA (DL4ALL)

Apr 2025 – Present

Bayelsa State

• Delivered hands-on digital literacy training to underserved communities, equipping artisans and small business owners with practical skills in digital tools, online business registration, and digital communication.
• Contributed to NYSC and NITDA's SDG-aligned digital inclusion initiative, collaborating with fellow corps members to maximise community impact across Bayelsa State.

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